are you obsessed with getting more blog traffic ?

Since one of my jobs is that of doing social media and marketing for an author, I have recently spent a lot of time trying figure out how to bring more traffic to his blog. Now, I've never really worried too much about how much traffic my own personal blog gets, (although don't get me wrong, I think we can all agree that if you see that out of the blue your blog gets a few hundred views in a day, we might very well do a backflip) but in this case it's sort of my job to be able to get his stuff out there and get it some more traffic.

But here's my question to everyone out there who is looking for more blog traffic or desperately wishing that more people would read what they have to say. It's something that everyone wants and that's why there are tons of other blog posts out there by reputable writers and bloggers that tell you how to do it! Also, you hear a lot from those who have many followers and tons of traffic "Just keep doing what you're doing, eventually the readers will come." But when someone gets in this thought cycle, I think they need to go and revisit the reason why they started a blog in the first place.